X (formerly twitter)
HAPPYFUL - Web3 Growth Strategist
Startup-native growth operator turning content into conversions and chaos into traction. KPI-driven, creative, and built to ship fast. Increasing ROAS and decreasing CAC, prolific in Performance Marketing and AARRR Growth Loops.
Core Competencies
Growth Marketing & User Acquisition
Scaling audiences via paid ads, influencer partnerships, and organic growth strategies.
Community Building & Engagement
Developing advocacy programs, ambassador networks, and viral referral strategies.
Performance Marketing
Running Google Ads, Meta, Twitter/X Ads, and influencer-driven campaigns to optimize CAC and ROAS.
Data Analytics & Optimization
Utilizing Google Analytics, Dune, Nansen, Mixpanel to drive conversion and retention improvements.
UtyabSwap Marketing Success
Community Growth
Expanded social media following from 600 to 10K+ within five months
Market Performance
Led growth initiatives driving a 950% surge in market cap and achieving an all-time high
Brand Positioning
Designed and optimized strategies enhancing visibility within the DeFi ecosystem
User Retention
Increased user retention by 45% through referral incentives and targeted engagement
TonWifHat Growth Strategy
120K+
Twitter Followers
Grew audience from 0 to 120K+ while maintaining active engagement
10K+
TON Raised
Secured over $60K in presale fundraising while enhancing brand visibility
100%
Community-Led
Built and fostered a loyal user base through strategic engagement initiatives
Yum Party Community Success

150K+ Community
Scaled from <5K to 150K+ members
200K+ Social Following
Grew Twitter/X from 3.5K to 200K+
Global Ambassador Program
Built and led community leaders worldwide
At Yum Party, I implemented comprehensive growth strategies through targeted engagement campaigns, multi-channel acquisition initiatives, and strategic collaborations. The ambassador program empowered community leaders to drive organic brand awareness, while data-driven insights from tools like Google Analytics, Dune, and Nansen helped refine strategies and improve user retention.
DuckChain Growth Achievement
1
Community Building
Scaled Twitter/X followers from 100K+ to nearly 1M through organic engagement and influencer collaborations
2
Ambassador Programs
Led advocacy initiatives fostering a highly engaged user base and driving long-term retention
3
User Acquisition
Implemented campaigns leveraging referral programs, gamification, and strategic partnerships
4
Strategic Partnerships
Established relationships with KOLs, influencers, and ecosystem stakeholders to expand brand visibility
SoarFun Business Development
Strategic Partnerships
Secured high-value partnerships with industry leaders and KOLs
2
2
Community Growth
Increased social media following by 43% (28K → 40K)
Engagement Boost
Improved Telegram engagement by 17% (35K → 41K)
Data-Driven Approach
Analyzed metrics and trends to refine acquisition strategies
Key Achievements
User Growth
Scaled multiple platforms from zero to millions of users through growth hacking, paid acquisition, and organic strategies.
Platform Adoption
Increased liquidity and transaction volume through TVL growth strategies, liquidity incentives, and retention campaigns.
Marketing Efficiency
Reduced CAC and improved ROAS through A/B testing, performance marketing, and community-driven acquisition models.
Business Development
Secured high-value partnerships and B2B collaborations that enhanced brand visibility and drove market expansion.
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